Quenching Dry
Eyes Naturally
Vital Tears
Brand Identity
+
Vital Tears creates eye drops made from a patient’s own blood that are prepared in their medical laboratory using a proprietary quality system and delivered to every corner of the United States. Developing eye drops from a patient’s own blood mimics natural tears to a greater extent than what is seen with artificial tears.
They needed an rebranded identity and campaign that brought their serum innovation to life and showcased a trusted and sophisticated treatment. The brand needed to capture a more vital story of improving patient’s lives.
CLIENT: VITAL TEARS // DISCIPLINES: BRAND IDENTITY, EVENT GRAPHICS, PRESENTATIONS, PRINT, DIGITAL
+ Strategy
We began rebranding the identity by modernizing the mark and adding a dynamic and rich colored wave palette that captured the vitality of new life serum drops gives patient’s eyes. The soft wave pattern created a friendly approach to the visual language along with movement in the various applications and allowed lifestyle photography and layouts to jump to life.
