Inspiring a Smart Pack
Petco
Live Event
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Petco has set new standards in pet care, delivering comprehensive wellness solutions through their products and services—creating communities that deepen the pet-pet parent bond.
They needed an event presentation partner to help bring their story and agendas to life as their annual Petco Summit is held to inspire and move store managers in the update of the latest company information and plan for the upcoming year.
CLIENT: PETCO // DISCIPLINES: SCREENS, PRESENTATIONS
+ Strategy
The approach to the Petco presentations was taking lots of data and information and designing the content in simple, impactful ways. The event covers a lot of material in a short amount of time and the team needed to land the message fast with the audience of employees. Petco’s bold brand elements were of great help and the task became about deduction and focus of the graphics. Additionally, the design needed to capture the stories of real people on both sides of the narrative so we were constantly looking for those moments of empathy, humanity and even humor.
