Intelligently Solving Travel Expenses
SAP Concur Fusion
Live Event
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SAP Concur is an the leading American SaaS company providing travel and expense management services to businesses.
They needed a virtual solution for their SAP Fusion event that was compelling and that engaged employees to move on the company’s go-to-market strategies. Capturing and inspiring viewers virtually is always challenging so they needed a dynamic stage set and creative that would work online. Thanks to our producer partner Dialogue for inviting us to the team and director Jerry Brown for his outstanding collaboration.
CLIENT: SAP CONCUR // DISCIPLINES: LIVE EVENT, PRESENTATIONS
+ Strategy
With the SAP Concur Fusion event, we needed to capture a dynamic look that would come through viewer’s screen in an engaging way since it was virtual. We used Concur’s bold color palette and dynamic brand elements and amplified them to maximize impact. The multi-vertical screen layout allowed for handling content in a modular fashion and multiple camera angles at once which sped up production and allowed different teams to prepare and rehearse. Graphically, we took highly detailed content and created strong, minimal designs to jump off small viewing screens. We focused on business lifestyle photography that reflected travelers on the move. The result was an event that showcased a growing and moving tech business seizing opportunities worldwide.
Below is show open that set the tone, started the energy and kicked off the keynote before all of the speakers and entertainment came on. Our creative direction/collaboration with directors and editors came together to capture the spirit and theme of the summit.
DIRECTOR: JERRY BROWN // jerrybrowndirector.com
